I met Ben Justus, the founder of EGBOK, while on Semester at Sea in the Fall of 2014. He expressed his interest in wanting to redesign EGBOK’s website because their current site was outdated and not easy to use. In addition, it did not utilize impactful content or powerful imagery to create the best possible experience. The goal of the project was to redesign egbokmission.org to be driven by usability, content, and strong visual language. Since EGBOK's new digital experience went live April 2015, the number of single and reoccurring donations has continued to increase.
As a user experience designer, I create wireframes, high-fidelity mockups, and brought the site to life online using Squarespace to convey the new brand voice. I collaborated closely with the founder, executive director, and development coordinator to ensure all business goals and user needs were met.
I used a pen and paper to quickly sketch low-fidelity design thoughts and any initial ideas I had regarding how to solve the design challenge. While researching information on user personas, developing a strong content strategy, and keeping track of any feedback, I used Evernote to take notes and stay organized. I then used Sketch to create mood boards, style guides, and high-fidelity mockups. Since the EGBOK team is mostly in Cambodia and wanted the flexibility to make small updates independently, we felt using Squarespace was the best choice for hosting and developing the site. I used HTML and CSS code blocks throughout the templated site to create a more personalized experience.
She is curious about EGBOK and immediately wants a general overview of the organization. Specific details, like key data points or recent organization updates, about EGBOK are also very important to her before making a donation.
She is very passionate about Cambodia and specifically EGBOK. She wants an easy way to raise awareness and donate to EGBOK.
As an active member in the Cambodian hospitality community, he is looking for a simple way to find out details about EGBOK’s program. He wants to learn specifically what students will be doing at EGBOK with an ultimate goal to send students to the program.
We looked at many different platforms to host and build the site, but ultimately decided to use Squarespace since it allows the rest of the EGBOK team to easily make small updates to the site on their own. While this did restrict many of the design decisions I made, I personalized EGBOK’s digital experience with small code injections throughout the site. Squarespace also served as a prototyping tool allowing the rest of the EGBOK team to test the site before it went live.